THE SERVICES
Personal Brand Graphic Identity Website Design
THE STORY
Adrián Pavía is a fashion stylist who is taking the world of film, video and photo production by storm. With almost 10 years of trajectory in Mexico, he was ready to step up his game and establish his personal brand to reinforce his digital and on-set presence.
KEY BRIEF NOTES
“I need to show who I am, my style and my capacity to transform and adapt to any project without losing my personal touch.”
THE VISUAL OBJECTIVES
Adrián Pavía needed to showcase his decade-long career to his present and future clients in the most dynamic, accessible and attractive way possible. He was sure he did not want to clash the visual power of his imagery with a loud design or stark colours, which led us to rely on a 100% monochromatic colour scheme with a strong focus on san serif typography.
THE WEB DESIGN
Inspired by classic minimalist editorial issues, we leaned on the power of the chosen typography in conjunction with the stunning images created by Adrián’s work to shape the website’s layouts. As always, its responsive mobile and tablet versions were highly considered and optimized. High fashion, modernity, avant-garde and professionalism were the top-of-mind adjectives used to conceptualize the design.
THE RESULTS
adrianpavia.com has proven to be an essential tool in Adrián’s professional life. His clients have expressed their satisfaction with the convenience of being able to explore and even pitch his portfolio through his website which is always growing and scaling.
FOLLOW ADRIÁN’S PROJECT
