THE SERVICES
Website Re-Design
Visual Identity
THE STORY
Carolina Bellavista is a makeup and hair artist based in Mexico with over a decade of experience working on set for some of the most demanding high-fashion and film productions. She also dedicates her talent to helping brides feel like the best version of themselves on their wedding day, positioning her as a multifaceted artist capable of adapting to any makeup challenge presented.
Caro had an existing website that had been stalled for several years and no longer represented her or the quality of her work. It was time for a change.
KEY BRIEF NOTES
“I love participating in a variety of projects, each with its own challenges and objectives. I also love how I can make any look my own while ensuring that my signature style remains recognizable without taking away from the overall goal.”
THE IDENTITY
Developed with consideration for aspects such as her unique personality, naturalness, and cutting-edge style, the logo for the personal brand Carolina Bellavista embodies the necessary characteristics to capture the unique personality of the MUAH and create a visual distinction among her peers.
A logo was created that consists of the name of the MUAH along with the words HAIR & MAKEUP to provide a direct textual reference to the field she specializes in. These words are specific enough to identify a particular line of work, while also leaving room to accommodate projects in various areas, whether in film, fashion, bridal, commercial, etc.
Similarly, two variations of the logo were developed to meet different graphic application needs, such as narrow and wide spaces, as well as integration into texts with varying connotations and tones of voice. Overall, the three logos follow the same graphic line, allowing them to complement each other more than create distinction. All three are suitable to use in the circumstances deemed the best option.
FOLLOW CAROLINA’S PROJECT
